International bakery celebratory reopening in Maastricht

Known to many in the in the international community in Maastricht as the bakery of choice when it comes to North American style cupcakes, cookies, cakes and pastries, there not a vlaai in sight at Maastricht-born Ginger's relaunched bakery: Ginnies.

By E.M. Power

Brusselsestraat is often awash with university students making their way to or from lectures or tutorials at the UM and Zuyd campuses, justling alongside local and international parents on the narrow pavements and kinderköpkes (cobbled) street doing school runs at the basisscholen dotted across the Kommelkwartier, Statenkwartier and the Binnenstad. A vibrant mix of age groups, backgrounds and motivations swishes past the newly pinked Ginnies shopfront, and more often than not, these potential passers-by don't.

Owner and bakster (femme boulangère) Ginger, was born and raised in Maastricht and started on her baking journey when she was 21. She studied in Belgium and after graduating she worked in the southern region of the Netherlands, in the Maastricht Region and up towards Eindhoven. "I wanted to take experiences from different areas, different styles and different places, because my dream was to open up my own bakery one day. So I then decided to travel outside the Netherlands, and to work abroad as well. I chose Australia for that. The level of baking expertise in Australia is of a very high standard. I worked in restaurant kitchens and got inspired by lots of new things over there."

As an Australian, growing up with banana bread as a staple, I can attest that Ginger's banana bread is 100% on par with that your mother or nana would make.

Ginger established Treacle & Spice 3 years ago and this year she felt it was time for a change – to expand with a stronger brand in Zuid-Limburg. "I want to serve the younger people as well, and I believe there is a future [in the Netherlands] in a more modern style of baking."

When standing in line at the counter, there's not just the Mestreechs accent heard among the clientele. "Maastricht is growing. There are lots of students from outside the Netherlands here in the neighbourhood, as well as expats, and I think that attracts growing numbers to our bakery. For me it's very nice to get to know different kinds of people, from different cultures, and that is also why I chose to open my business here. I brought my travel experience back to Maastricht so I could share it with the locals and the international residents."

Ginger is not content in keeping all the tricks of her trade to herself: "I'm going to hold masterclasses next year. We are going to run classes in store, as well as offer content online. Easy to follow at home in your own kitchen."

When it comes to events and special occasions, Ginnies offers standard cakes, custom cakes, wedding cakes, cupcake boxes. Ordered in store and online. It's pretty much whatever your background, whatever your traditional way to celebrate avec-bake.

"We specialise in North American-style baked goods, but take our inspiration from throughout the whole world."

It's not just the shop interior that is being revamped, Ginger is releasing a new cookie collection next year, and to the joy of many a university student on an essay deadline, or an over-extended mother or father with a little one's birthday looming: these cookies will be able to be ordered online and delivered to your door.

Ginnies is open Tuesday-Saturday 10.00-17.00
+31 (0)43 855 6418
Facebook: @ginniesmaastricht
Instagram: @ginniesmaastricht

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